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Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that…

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31 Oct 2013 Brand Equity & Advertising Advertising's Role in Building Strong Brands. ByDavid A. Aaker, Alexander L. Biel Preview PDF Routledge eBooks are accessible via the free VitalSource Bookshelf® app for personal users 

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